John Lewis On The London Catwalk

British  high street stalwart John Lewis is joining the London Collections: Mens schedule for spring/summer 2014 - the first time that the brand has shown during any of the capital's fashion weeks. The presentation - that will feature the latest from the John Lewis & Co line - will take place on Saturday June 15. The chain has also been named the official supplier for the menswear showcase.

"John Lewis has been a member of the British Fashion Council board for three years," said John Lewis brand and buying director Peter Ruis. "We are really pleased to take our involvement in this fantastic event to the next level, and I am delighted that John Lewis will be supporting London Collections: Men this season. It's great to see London regaining its crown as the home of great fashion."

The brand joins high-profile names such as Dolce & Gabbana, Rag & Bone, Burberry and Jimmy Choo who have all joined the line-up for the showcase's third event. John Lewis & Co - one of the company's privately owned labels - will see a makeover for spring/summer 2014, mixing traditional pieces found in the chain's archive with a modern, fresh approach. Since its launch in 2011, the line has proved popular with customers, with sales doubling year-on-year.

"John Lewis & Co really underscores what we're about as a fashion retailer," said buying director Matt McCormack. "Designed entirely in-house, it brings together the highest quality fabrics, uncompromising design details and traditional English manufacturing techniques - something that has been missing from British menswear on the high street."