Finding the right Brand

This post isn't quite about what you might think it's going to be. I bet you're thinking I'm going to be going on and on and on etc about my own brand, or someone else's; one of my favourite brands perhaps. Or maybe have a bit of a rant about a terrible branding campaign. Tricked ya!  I have been far too busy putting the final touches (ie: a HUGE WINDOW) on my studio or atelier as we say here in