Its important to know what you want to achieve in order to choose the right objective. The first obstacle most people face when setting up facebook ads is choosing the advertising objective.
The Difference Between A Lead Generation Ad And A Conversion
With all the different objectives that facebook offers to run ads i will show you in this blog post why i prefer to use facebook page post engagement ads to promote my business.
Engagement ads vs conversion ads. Maybe its just me but sometimes i find myself torn between choosing the website clicks or post engagement facebook ad objectives. The conversion numbers on post engagement ads were much higher. Page post engagement is the boost your posts objective you can see in the awarenesscolumn below.
More about those later engagement. These campaigns engage your audience ideally getting them to take some sort of action. If your leads ads have good performance it is highly recommended to frequently test their quality.
Most advertisers choose the send people to your website or increase conversion on your. While lead ads are can be very effective in getting leads it may get you lower quality users than conversion ads. Obviously we all want to generate leads sales and engagement on facebook.
Lead ads are also effective when there is a complex onboarding process that requires an extra push by a sales team. Facebook breaks each of these stages into campaign objectives within the ads manager. Click to tweet fewer than half of the website visitors from the first ad converted.
You can use the lead generation option with any ad type. Even if youre sponsoring a blog post you still want to convert more visitors into blog readers. As a facebook advertiser you have to remember that lead gen is the ultimate purpose behind running an ad no matter what type of ad youre running.
For example if you want to show your website to people interested in your business you can create ads that encourage people to visit your website. Even though facebook clearly spells out which one you should use for different advertising situations i think that there is a grey area not covered. Meanwhile both post engagement ads drove less website traffic but the visitors were more suited to my advertising objectives.
There are 3 types of engagement objectives. Most of the objectives are self explanatory. So conversion is the ultimate by product of any ppc ad in the social network.
Thats why there are so many options available in the ads manager. Your advertising objective is what you want people to do when they see your ads.
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